Doing Digital Right
The roadmap for winning in the next digital era.
Doing Digital Right is a roadmap for winning in the next digital era. Its author, Louis Lamoureux, has been helping large companies establish and execute digital strategies for 25 years.
It is critical for any executive in any function to understand key digital technologies, the way they are evolving, how companies can leverage them to improve products, processes, and the customer journey, and what kind of business outcomes can be derived. All of that, moreover, is useless without knowing how to help your company define its digital vision and how to act on it. This book covers those topics to help you thrive in the new digital era.